What should the consumer health space prioritize?
Jobs-to-be done helps teams identify and quantify under-served user needs for the jobs-to-be-done that users are trying to carry out. This research activity was a particularly good fit for a newly formed consumer health zone that needed to prioritize it’s work.
The Jobs-to-be-done methodology is as follows:
Core job definition
Subject matter expert interviews
Job map creation
Presentation of results
Workshop to frame and break down next steps
Lead design researcher and research project management
An index of patient jobs was created, which can used for various future activities - providing a shared and clear taxonomy
Key areas of opportunity were identified which provided the team with a way to prioritize and data to triangulate with other strategic resources
The list of prioritized areas of opportunity to focus product work for development led to the creation of road-maps and zone strategy